How Leadership Health Institutions Can Help Reduce Injury - 1650 Words

How Leadership Health Institutions Can Help Reduce Injury (Research Paper Sample) Content: Leadership in strategic reduction of risk of injury and infectionNameInstitutionLeadership in strategic reduction of risk of injury and infectionGood leadership is input important in trying to put into place strategies that are aimed at reducing the risk of injury and infection.This is important as it makes the running of hospitals and health institutions.We should all agree to the fact that leadership in health institutions is not autonomous.It is backed up by various entities which are important.Health institutions require being managed effectively as we have lives that are to be catered for here. According to Fell-Carlson, D. L. (2008), a comprehensive safety model involves the entire organization in the safety effort.It is typically led by an individual with specialized knowledge and skills in safety management (p 16) This has direct linkage to good leadership.It is the high time that all of us came to the understanding that health institutions require a lot of ca re as they are the main reasons that some of us are alive.Should we have laxity in the way that we deal with issue that exacerbate injury and infection.This can lead to the loss of many lives.First of all, it is imperative that we first make ourselves familiar with the terms that are there in this topic.we have leadership.Talking of leadership, this is a basic skill that sees other people, or organisations manage others or other institutions.leadership is that act and sense of guidance ,where the latter sees to it that those that are being guided do not lose their way. leadership shouls see to it that we have staff that is guided in all ways for quality services .(Clarke Sloane, 2002). It is leadership that sees to it that all works well, in the most effective manner. Talking of injury, this is the situation where we have harm on our bodies .This may bring impairment and affliction to our bodies, directly and indirectly .Injury can be of different degrees.The higher the degree, th e higher that chances for loosing our lives. The injury causes harm to the body in a manner which we cannot ignore. It can at times lead to trauma, where a patient gets long term disability. If a patient with injury is not catered for well, they may face adverse effects. Infections, on the other hand, are the condition where bodily tissues are invaded by microorganisms.these infecting the body and cause harm .Infection are mostly brought about by pathogens which are in the environment. Pathogens that bring about injury can be of many types, ranging from the virus, bacteria, and fungi.We have different types of injuries and infections.this different types are important as they can be attributed to how the management of hospitals are.The management is the one that can see to it that we reduce the different types of injuries and infections. According to Joint Commission Resources, Inc. (2008), infections are of many types and doing away with them should be the aim of any health institu tion Infections can be categorized under injury.This is because there is a direct link in the two aspects.basing on these grounds, the types of injuries that we have are physical injuries and infections.Physical injuries in hospitals may arise from falling and getting accidents here and there.Fractures are some of the common types of injuries and infections. We also have abrasions, burns, concussions, bruisings, pinched nerves, spinal cord injuries, injury to ligaments, rib fractures, et cetera .All these are the different types of injuries that can be seen it the perspective of a hospital and whatever happens therein .Taking of infections, we have different types of infection.first of all, we have infections that affect pour immune systems .These render our bodies unable to curb illnesses .we also have protozoa infections. These are the infections which are caused by protozoa. Bacterial infections are caused by bacteria such as staphylococcus, streptococcus, clostridium among othe rs. These cause bacteria that cause bodily infection.viruses are also another type of pathogens that cause viral infections. They also cause infections.With the above in mind, it is good if we now came to see how leadership falls into our line of research. infection in healthcare are serious and call for legislation and management that helps to curb it (Yokoe, et al., 2008 ,p 82) .this shows that leadership is necessary for this issue.Regarding the issues, these types of injuries and infection come to be if the leadership that we have is not strong.That way, a hospital gets to be run in ways which are cot good.good leadership comes to the rescue as having it sees to it that everything works in order. Having this, we have the assurance that everything works according to prior planning; that sees to it that a hospital thrives in all aspects. Leadership sees to it that the structures in a hospital are in such a way that they do not cause injury .there may be laxity in management and t he floors get slippery. This way, patients may fall and experience the injuries that we have discussed above. Good management is seen in many aspects .leadership comes to the way the workers are aligned and emancipated on the need to keep everything in order.In this regard, we have a theory that makes it easy for us to have good basis with which we base our arguments regarding this leadership issue. The theory helps us see everything into clear details in such a way that we can have an excellent analysis on everything done. Transformation theory is relevant as it tries to show us how leaders work with their subordinated in a bid to realize transformation in any entity.All this is in an attempt to accomplish the goals and objectives that an institution has set.this is realized through collective identity in the organization of health.This way,it is easy to have emancipation of workers, where they are first helped to view the organization as their own.It is through indoctrination that this is achieved.For this reason,transformational theory in our case enhances inspirational motivation,intellectual stimulation and ideas that influence change,enhancing the need to work together in realising a common goal.We have different levels of leadership. This is because the leadership should be strategic, being planned from the top hierarchy downwards. Accountability begins with the chief executive officer and other senior leaders who provide the implementation for HAI prevention, hence making it a priority (Marshall, et al., 2014 p10). In this case, HAI means healthcare associated infections. This shows that administration therein is hierarchical and also important. These levels entail administrators that aid in planning, all the way to the way to the doctors who aid in management. This goes down to the nurses and then the workers.Following the theory of transformation, al...

The Crucible By Arthur Miller - 1653 Words

Published in 1952, during a period of cold war tensions, which culminated in the ideological witch trials of the McCarthyism era in America; the allegorical play, The Crucible, by Arthur Miller, is set in Salem Massechutsets, in 1692, during the Salem Witch Trials. The author has intentionally used allegory to draw parallels between the two events and invite the reader to think critically about the persecution that occurred during both time periods. One of the themes that the author has used to position the reader to recognise the immorality and idiocy of both historical events is the representation of personal integrity. Integrity is the quality of being honest and having strong moral principles. This is achieved through strongly contrasted characterisation through characters such as Abigail Williams and Rebecca Nurse , as well as the use of textual features such as irony,symbolism, and dialogue. In the play characters can be assorted into three distinct groups: those who have compl etely relinquished personal integrity in favour of personal interests, Those who have good intentions, but struggle to display integrity at times and those who continuously display integrity, even when faced with harsh punishment. In The Crucible Miller has utilized a multitude of textual features to create characters whose personal integrity ranges from being nonexistent to exemplary. The positive characterisation of Rebecca Nurse and the conflicted but developing characterisation of JohnShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear tha t inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces The Crucible By Arthur Miller - 1653 Words Published in 1952, during a period of cold war tensions, which culminated in the ideological witch trials of the McCarthyism era in America, the allegorical play, the crucible, by Arthur Miller, is set in Salem Massechutsets, in 1692, during the Salem Witch Trials. The author has intentionally used allegory to draw parallels between the two events and invite the reader to think critically about the persecution that occurred during both time periods. One of the themes that the author has used to position the reader to recognise the immorality and idiocy of both historical events is the representation of personal integrity. This is achieved through strongly contrasted characterisation through characters such as Abigail Williams and Rebecca Nurse , as well as the use of textual features such as irony,symbolism, and dialogue. In the play characters can be assorted into three distinct groups: those who have completely relinquished personal integrity in favour of personal interests, Those who have good intentions, but struggle to display integrity at times and those who continuously display integrity, even when faced with harsh punishment. In The Crucible Miller has utilized a multitude of textual features to create characters whose personal integrity ranges from being nonexistent to exemplary. The positive characterisation of Rebecca Nurse and the conflicted but developing characterisation of John Proctor positions the reader to sympathize with and view them in a positiveShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in the 1950’s. T he communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces

Marketing Positioning - 1254 Words

Introduction Over twenty years ago, the TERRAâ„ ¢ brand revolutionized the natural snacks market with deliciously different TERRA Exotic Vegetable Chips. Their commitment to providing wholesome gourmet snack foods has led to innovative, chef-inspired vegetable chip combinations that are always made with 100% natural ingredients (Terra Chips, 2012). Market Segmentation Different people have different tastes and preferences in markets. And segmentation helps in closer matching of a company’s products and capabilities with customers needs (Wind, 1978). The process of classifying people who form a given market into even smaller groups is called market segmentation. In other words segmentation is referred to as the process by which marketers†¦show more content†¦Thus people are willing to spend a more to improve their health while simultaneously enjoying snacking. This has left a gap in the market for healthier chips. This is where Terra Chips comes in; they offer healthier chips, which have a special gourmet taste to it. Market Positioning Positioning is the act of designing the company’s offering and image so that they occupy a meaningful and distinct competitive position in the target customers’ minds (Kotler, 1984). Positioning is important because it is the means by which goods and services can be differentiated from one another and so give consumers a reason to buy. Companies usually try to find competitive advantage through Product differentiation, Services differentiation, Personnel differentiation and Image differentiation (Bagozzi, 2007). Terra Chips has positioned itself as snacks that provide nutrition. Which give it a very high product differentiation. Product | * Terra Chips offers nutritious chips. Each one-ounce serving of TERRA Exotic Vegetable Chips contains a full serving of vegetables and no trans fats, and TERRA Chips are cooked only in expeller pressed oils. * Terra Chips also offers a variety of flavours and an option of potato chips. | Service | * TERRA Chips are available in most supermarkets in the U.S. * They also a full-fledged website. Through which their chips can beShow MoreRelatedMarketing Positioning1419 Words   |  6 Pagesstrange word, â€Å"positioning.† Its origins are shrouded in the fog of history. The popular marketing writers, Jack Trou t and Al Ries, started talking about position or positioning in 1972 or thereabouts, and took credit later for having invented positioning. However, I believe that positioning was an emerging concept and a term, in at least limited use, within the marketing and advertising community at the time that Trout and Ries first wrote about it. Certainly, the basic concepts of positioning were notRead MoreMarketing Positioning1012 Words   |  5 PagesWhat is positioning? How has the organisation that you have selected positioned their product? As we all know that, there are three steps in target marketing which are market segmentation, market targeting and market positioning. According to Kotler (2010), the definition of product position is â€Å"the way the product is defined by consumer on important attributes – the place the product occupies in consumers’ minds relative to competing product† (P280). Furthermore, in principle, a brand must haveRead MoreMarketing Communication (Brand positioning).1888 Words   |  8 PagesBrand positioning is an attempt to create and maintain a unique representation of the brand in customers mind, a representation that is expected to stimulate choice of that brand (Rossiter, 2005, p.42). Positioning, in fact, refers to how customers think about different brands in a market. 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A company that chooses a â€Å"high-quality position† mustRead MorePositioning: Marketing and Product5093 Words   |  21 PagesBrand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4Read MoreApple and Marketing Positioning Essay1281 Words   |  6 PagesMarketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation, Apple, and the chosen product, laptop computers, include market segmentation, market positioning, and the marketing mix, which comprises price, promotion, place and product. Established in the United States of America in April 1976, Apple Inc is a multinationalRead MorePositioning Strategy For The Marketing Program830 Words   |  4 PagesPositioning refers to the act of distinguishing a brand in customer’s minds relative to a competing brand in terms of the benefits and attributes that the brand offers, Keegan and Green (2005). According to Aaker and Shansby (2001), positioning goes far beyond the image that a marketer may want to conjure up in the mind of customers. Positioning can be viewed as a principle asset to a brand strategy, as all elements of the marketing program can potentially affect the effectiveness of any positioningRead MoreMarketing and Positioning Eureka Facts3041 Words   |  13 PagesSegmentation - Targeting – Positioning Eureka Facts, The Smart Marketing Information. 1 SEGMENTATION – TARGETING – POSITIONING BY: JORGE A. RESTREPO President Principal Researcher EurekaFacts LLC The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Leading authors like Kotler present the organizationRead MoreMarketing - Positioning Your Brand6468 Words   |  26 PagesClean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. Alternative Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 4. Position Strategy, with explanation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 5. Marketing mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 6. Expected Outcomes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 7. Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 - 22 2 Synopsis: BasedRead MoreMarketing Segmentation, Targeting and Positioning Essay1388 Words   |  6 Pagesof a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs, firms generally undertake research aimed at finding out about their customer’s requirements. A well planned marketing campaign involves a range of methods including; market positioning, Market planning, identification of target markets and

HRM Audit at Etisalat Telecom

Question: Discuss about theHRM Audit at Etisalat Telecom. Answer: Introduction Human Resource Management is a major function in an organization. HRM focuses on the recruitment, management and providing direction for the people who work in an organization. When an organization sets its vision they provide the first priority to the workforce of the company. It means providing the right job to the right person at the right time. There is a direct link to the organization performance and the HRM of a business. When a company engages into an effective human resource management it leads to improved employment commitment, lowering the levels of absenteeism provides higher levels of skills in the employees leading to higher productivity and enhanced quality of efficiency (Golding N, 2010). HR audit is one of the most important tools for management control. It is essential to assess the performance along with the success of a HR management of an organization. The main objective of HR audit is to ascertain the strengths and weakness in the companys human resource management, and identify the issues that need resolution (Armstrong, Michael, and Angela Baron, 2015). The organization chosen for the HR audit is Etisalat Telecom in UAE. Etisalat is a leading telecom operator in the UAE. It believes that there is a high need for investments so that they could build networks in future. UAE aims to stay ahead in competition to achieve its being smart vision. The Human Resource department at Emirates Telecommunications Corporation (Etisalat), focuses on making its organization to be prepared to meet and also to overcome the challenges they face. The main strategy of the organization is become the biggest and top telecom company of in the world. Therefore the main emphasis of the company is developing the skills of the employees by providing adequate training and development. This leads to the growth of the employees and the company as well and also provides international expertise (Company Website, 2016). HR Functions The quality of the HR functions in an organization is one of the most essential factors that decide the success and failure in organization. It is important that each functional area in the HRM works towards the progress of the organization. The HR audit section is depicted as follows: The major HRM functional areas of operation in Etisalat are as follows: Human Resource Information System (HRIS): HRIS is an intersection between the human resources of an organization with the information technology through the HR software. The activities and processes are carried electronically through this process. HRIS at Etisalat is based on three sections (Annual Report, 2015) Human Resource Plans: Etisalat continuously engages in investing in its HR to provide them with best skills, training and development. The system at Etisalat determines the demand and supply of employees, replacement charts and summaries. Job Analysis Information: Job standards, Job descriptions and Job specifications are determined to lay down the right candidates required to perform the right job. This process cuts down unnecessary costs as requirements are clearly stated. Compensation Management: Etisalat at UAE offers best compensation and benefits package that are competitive and include other perks for its employees. The main goal of Etisalat in UAE is to provide continued commitment to build the success of its employees and company from the past years. Staffing and Development Recruitment and Selection: Organizations around the world have constantly adapted to the changes and challenges that have been occurring in the business economies. The telecom industries are new entrants in the new emerging economies. Telecom operator Etisalat has engaged in recruiting by building capabilities that are needed to provide various services in the company. They adopt a strategy that helps in ascertaining best talent into the company through effective selection procedures and providing equal employment opportunity (David Tusa and Melissa Master Cavanaugh, 2012). Training and Development: Etisalat provides growth opportunities for its employees in the long run. They focus on each individual in their talent pipeline in terms of three Es. They are education, experience and exposure. State-of-art facility is provided through education from Etisalat academy for leadership training in Dubai. They provide employees with high potential for rotation of various assignments to get a broad experience (Pulakos, Elaine D, 2009). Career Development: Etisalat has a capacity to attract, retain, and managing the executive talent by not only providing a compensation package but also maintaining a long relationship and providing opportunities for growth. They provide placement of employees outside their company for international expertise. This ensures that the employees are comfortable various working environments. Working in different markets makes them culturally resourceful. Employee Relations HR Compliance undertakes the evaluation of the operational policies of the employee relations at Etisalat. The company maintains confidentiality of all the matters related to the employees in the organization. They make sure that the company stands compliant with the employment related laws and regulations. They provide all benefits and perks to its employees to maintain healthy relationships with them (Staff Report, 2015). Strengths and Weaknesses Based on the HR audit conducted on the functional areas of operation at Etisalat it shows that the companys main goal of providing best in class skills and people development remains at the top. They remain committed at the vision of continuous development of the their people in order to support their career growth and also reach to their business objectives. This shows that the companys people management skills provides higher successes and balances the weaknesses. They do not face much of HR issues as they stay ahead with the changing times and remain competitive. Etisalat ensures success with higher people strengths as they select the right people in the organization and provide them with the best working environment so that they deliver the best results (Ehab Abhusabha, 2013). Conclusion Etisalat conducts an annual forum, which serves as a platform for the Group to come together globally and to celebrate with their people and the company. Etisalat is a one of the most reputed telecom company in UAE. The companys main aim and focus is to provide best skills to its employees. People development and career growth is highly appreciated. Therefore the success rate of the company is higher. The company should continuously invest in training and development of its employees (locally sourced) so that it ensures long-term objectives are achieved and also extend its existing corporate culture. References Armstrong, Michael, and Angela Baron (2015). Managing Performance, retrieved from Performance Management in Action. CIPD Publishing David Tusa and Melissa Master Cavanaugh (2012), A Talent Strategy for Emerging Economies, retrieved from https://www.strategy-business.com/article/00108?gko=1bea2 Ehab Abhusabha (2013), Research, Strategy and Business Plan of Etisalat, retrieved from https://ehab-abusabha.blogspot.in/2013/08/etisalat-new-market-entry-analysis-of_30.html Golding, N. (2010) "Strategic Human Resource Management" in Beardwell, J. and Claydon, T. (2010), retrieved from Human Resource Management A Contemporary Approach, FT Prentice Hall Human Resource at Etisalat UAE (2016), Company Profile, retrieved from https://www.etisalat.ae/en/aboutus/etisalatcorporation/corporation/profile/company-profile.jsp Human Resources, Annual Report of Etisalat UAE, retrieved from https://o2.ae/clients/etisalat/annualreport/en/hr.html Pulakos, Elaine D (2009) Performance Management: A New Approach for Driving Business Results, John Wiley Sons. Staff Report (2015), Etisalat annual group HR forum discusses strategy, best practice, retrieved from https://www.khaleejtimes.com/business/markets/etisalat-s-annual-group-hr-forum-discusses-strategy-best-practice